News & PR
Media Kit
Assets, facts and background information for journalists and media covering Allen Carr’s Easyway.
1983
Method founded
50+
Countries
38
Languages
15M+
Books sold
About Allen Carr’s Easyway
Allen Carr was an accountant and 100-a-day chain smoker before discovering his Easyway method in 1983. From his humble beginnings curing smokers in his lounge room, the organisation has spread through word of mouth and now operates in 50 countries and 38 languages worldwide, helping people with issues ranging from smoking, alcohol and weight to other drugs, sugar, caffeine, debt, gambling and even fear of flying. Our mission is to help free the world from addiction.
The only clinically proven, drug-free stop smoking method.
The Easyway to Stop Smoking book is the No.1 best-selling stop smoking book of all time, with more than 15 million copies sold worldwide.
45 soldiers in a British Army troop in Iraq all stopped smoking one after another after sharing the book.
Every Allen Carr’s Easyway facilitator was once a smoker, drinker, or similar, who quit this way themselves.
About Natalie Clays
Director and Facilitator of Allen Carr’s Easyway USA. As a 20 year smoker who’d tried everything unsuccessfully to quit, Natalie attended an Allen Carr’s Easyway seminar in June 2003 on a friend’s recommendation and walked out five hours later a happy non-smoker. She was so inspired that she quit her corporate job to train as a facilitator, eventually expanding operations across Australia, New Zealand, Saudi Arabia, Bahrain and Papua New Guinea, helping an estimated 10,000 smokers.
In 2016 Natalie was recognised with Allen Carr’s Easyway’s lifetime achievement award for her contribution to continuing Allen’s legacy. In 2020, she and her husband Nic moved to Boulder, Colorado to establish Allen Carr’s Easyway seminars across the USA.
Why Allen Carr’s Easyway is different
Allen Carr’s method uses a unique, positive approach to quitting - no scare tactics or horrible images, just a refreshingly different approach that changes your perception of the habit. The physical addiction to nicotine is only a small part of the problem; the main issue is psychological, which is exactly what most other methods fail to address.
Works for all nicotine products - vapes, patches, gum and more.
Works for all smokers and vapers, young or old, heavy or light.
Natural, safe and completely drug-free.
Removes the psychological dependence that other methods don’t address.
Brand assets
Logos, photography and a fact sheet for use in your coverage. Get in touch with our media team to request files.
Fact sheet & boilerplate
Company background, key statistics and approved boilerplate copy.
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Contact us
Freedom from smoking, vaping, alcohol and sugar.
© 2026 Natalie Clays NZ Ltd dba Allen Carr’s Easyway. All Rights Reserved.
Po Box 533 Balmain, NSW 2041 Australia
Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Columbia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Iran, Israel, Italy, Japan, Latvia, Lebanon, Lithuania, Mauritius, Mexico, Netherlands, New Zealand, Northern Ireland, Norway, Peru, Poland, Portugal, Republic of Ireland, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Tahiti, Turkey, UK, Ukraine, USA.