About Allen Carr


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Allen Carr's story

Allen Carr was born into a working class family in London, England in 1934. An athlete and avid anti-smoker as a child, he started smoking while doing National Service in 1952. By the time he qualified as a Chartered Accountant in 1958, he was a chain smoker. As Allen said in his biography: “On a bad day I smoked five packs, and never less than three.”

In addition to his chain-smoking Allen was, by his own description, a ‘serial quitter’. He found quitting tough but staying quit even tougher. “I once lasted six months of sheer hell before I caved in and lit up” he said. “I’m not ashamed to admit that I cried like a baby. I was crying because I felt I was condemned to smoke for the rest of my life.”

The eureka moment!

Shortly after this traumatic incident, a combination of events led to what he described as “my Eureka! moment”.

“I realised that it wasn’t a weakness in me, or that the cigarette was so wonderful that I couldn’t live without it, but that my brain had become scammed into seeing the relief of withdrawal pangs as genuine pleasure or stress relief. I realized that the reason I smoked was to remove the symptoms of withdrawal and by so doing, I got to feel like a non-smoker for a few minutes. As soon as I understood this simple point, my desire to smoke disappeared and I have never smoked since. After years of struggle, quitting was truly effortless and, if I’m honest, extremely enjoyable.”

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"Try an Allen Carr therapist - I stopped in 4 hours."

- Krishnan Guru-Murthy

Results may vary

The Allen Carr's easy way to quit smoking course gave me all the tools I needed to stop smoking forever. I say ever because I could think of nothing more horrid than putting a cigarette in my mouth and I used to smoke up to 25 a day in the end.

- Gillian Scott

Results may vary
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"Try an Allen Carr therapist - I stopped in 4 hours."

- Krishnan Guru-Murthy

Results may vary

Allen Carr seminars

He founded the first Allen Carr’s Easyway to Stop Smoking centre in Wimbledon, England in 1983 and spent the next 25 years of his life teaching smokers how to quit easily using his simple, drug-free approach. Today there are more than 150 Allen Carr’s Easyway seminar locations in 50 countries.

In July 2006 Allen was diagnosed with inoperable lung cancer and died peacefully in his sleep on 29th November 2006.

Thousands of messages from grateful ex-smokers flooded in and major media, including the BBC, the New York Times, The Economist, Washington Post, Forbes, the British Medical Journal, the New England Journal of Medicine and the Harvard Medical Review, published his obituary. 
The Economist said it best. Their headline read: “Allen Carr: Saviour of smokers”

The first New Zealand clinic opened in Auckland in 2002. Today a team of dedicated experts, all former smokers who quit using Allen’s method, continue his legacy of trying to cure the world of smoking.

Your quit smoking experts

Bruce Mason, Designer

Natalie Clays

Director & Therapist ANZ

Randy Bradley, Developer

Vickie Macrae

Therapist