Allen Carr's Easyway to Quit Sugar is different to other methods to lose weight. It’s not a diet, but instead a new way of looking at the foods that we eat. 

Low carb, high fat, low fat, keto, paleo, intermittent fasting, calorie counting etc, there’s so much information available to us, knowing what to eat and when has become a confusing subject. 

Most people believe they get some pleasure or benefit from eating refined sugar, junk food or processed carbohydrates and most approaches to weight loss suggest making a sacrifice or giving something up; not being allowed to eat what you want to eat. 

You might fear that even if you do succeed in quitting you’ll be miserable and feel deprived for the rest of your life and struggle to control it.

In addition to that fear, there’s also the fear of the downsides of your sugar addiction; the health worries, the stigma, the cost, the lack of control. 

These are the fears that keep you hooked on the wrong foods.

Allen Carr’s Easyway is about understanding why you’re driven to eat unhealthy foods and changing your relationship with them so that you don’t want to eat them; at the same time removing the fear that keeps you hooked.

The small group seminars are effective regardless of whether your issue is cakes, biscuits, burgers, pizza, ice cream, fizzy drinks, lollies etc so by changing the way you think about eating, we'll get sugar and junk food out of your mouth, and your head, for good.

If we focus on achieving optimal health and wellness first, the likely side effects are weight loss, increased energy, clearer skin and a happier, healthier lifestyle.